Privacy Policy

Element Critical (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit elementcritical.com (the “Website”), communicate with us, or otherwise interact with us through the Website.

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us as well as information collected automatically when you use the Website.

Information You Provide

Depending on how you interact with us, we may collect:

  • Name;
  • Business or employer name;
  • Job title;
  • Email address;
  • Telephone number;
  • Mailing or business address;
  • Information submitted through contact, inquiry, registration, or other forms;
  • Communications you send to us; and
  • Other information you voluntarily provide.

Unless you voluntarily submit the information to us by filling out a contact form or registering an email address (or in some other way that requires voluntary action on your part), we do not collect the following information: your name; your telephone number; your email address; or your mailing address.

Please do not submit sensitive personal information through the Website unless specifically requested.

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect certain information, including:

  • IP address;
  • Browser type and version;
  • Device type and operating system;
  • Approximate geographic location derived from an IP address;
  • Pages viewed and links clicked;
  • Referring and exit pages;
  • Date, time, and duration of visits;
  • Cookie and similar technology identifiers; and
  • Other information concerning how you interact with the Website.

We may collect this information through cookies, pixels, tags, analytics technologies, server logs, and similar technologies.

2. How We Use Information

We may use information we collect to:

  • Operate, maintain, and improve the Website;
  • Respond to inquiries and requests;
  • Provide information about our products, services, facilities, or business;
  • Communicate with customers, prospective customers, vendors, and other business contacts;
  • Understand how visitors use the Website;
  • Perform analytics and improve Website functionality and user experience;
  • Protect the security and integrity of our Website, systems, and business;
  • Detect, investigate, and prevent fraud, misuse, or security incidents;
  • Comply with legal and regulatory requirements;
  • Establish, exercise, or defend legal claims; and
  • Carry out other purposes disclosed when information is collected or with your consent.

We do not sell or rent the information we collect about you.

3. Cookies and Tracking Technologies

We and third parties that provide services to us may use cookies and similar technologies to operate the Website, remember preferences, understand Website usage, measure performance, and, where applicable, support advertising or marketing activities.

Cookies may include:

Essential Cookies: Necessary for Website functionality, security, and operation.

Analytics Cookies: Help us understand how visitors interact with the Website and improve its performance.

Functional Cookies: Remember choices or preferences and provide enhanced Website features.

Advertising or Marketing Cookies: Where used, these technologies may help measure campaigns or deliver content or advertisements based on interests or Website activity.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect Website functionality.

4. SMS

SMS opt-in and phone numbers for the purpose of SMS will not be shared with third parties and affiliates for marketing purposes.

5. How We Disclose Information

We may disclose information to:

  • Vendors, contractors, hosting providers, analytics providers, security providers, and other service providers that support our operations;
  • Professional advisers, including attorneys, accountants, auditors, and consultants;
  • Affiliates and related companies;
  • Government agencies, regulators, courts, law enforcement, or other parties when required or permitted by law;
  • Parties involved in an actual or proposed merger, acquisition, financing, restructuring, sale of assets, or similar business transaction; and
  • Other parties when you direct us or consent to the disclosure.

We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to meet legal, regulatory, accounting, security, and legitimate business requirements.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission or information storage system can be guaranteed to be completely secure, and we cannot guarantee the absolute security of information.

8. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights concerning your personal information, which may include the right to:

  • Request information about personal information we collect, use, or disclose;
  • Access personal information we maintain about you;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Obtain a portable copy of certain information;
  • Opt out of certain sales, sharing, targeted advertising, or profiling activities, where applicable;
  • Limit certain uses or disclosures of sensitive personal information, where applicable; and
  • Appeal certain decisions concerning a privacy request, where provided by law.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a privacy request, contact us using the information provided in the Contact Us section below.

We will respond to your request within thirty (30) calendar days of the receipt of your request. Unfortunately, to the extent that such information is also stored in other databases, we cannot always ensure that such corrections or deletions will reach the other databases. If you wish to have information you provided to us online removed from our records, please inform us of the information you wish to have removed. We will use all reasonable efforts to ensure that your information is removed from our records.

We may need to verify your identity before processing certain requests. Authorized agents may submit requests where permitted by applicable law and subject to appropriate verification.

9. Children’s Privacy

The Website is intended for a general business audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Website.

If we learn that we have collected personal information from a child in circumstances prohibited by applicable law, we will take appropriate steps to delete it.

10. Third-Party Websites and Services

The Website may contain links to websites, applications, or services operated by third parties. We are not responsible for the privacy, security, or information practices of those third parties.

We encourage you to review the privacy policies of third-party services before providing information to them.

11. International Visitors

If you access the Website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where we or our service providers operate.

Where required by applicable law, we take appropriate measures regarding international transfers of personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal requirements, or other factors.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

New CCH, LLC dba Element Critical
Attention: Legal Department
901 S Mopac Expy
Building 2, Suite 430
Austin, Texas 78746
Email: ec-legal@elementcritical.com

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